I scuffed my wheel of the car, Help please!!?

I scuffed the wheel of my car, the part where just about the wheel ends off and the tire begins, a good indication is the first picture on this website, what do you suggest? Will it rust? a href="http://www.bmwtips.com/tipsntricks/wheel-repair/wheel-scuff-repair.htm" rel="nofollow"http://www.bmwtips.com/tipsntricks/wheel…/a